On May 15, 2025, Live Music Blog premiered the official music video for 803 Fresh’s hit “Boots On The Ground” exclusively on BET Soul. Shot across his native South Carolina—including South Carolina State University—and directed by Emmy® winner Chris O’Conner, the video celebrates his Carolina roots.
Cameo appearances include King George, Anthony Hamilton, Nova Wav, Ms. Shirley, DJ Trucker and more
The single reached #3 on R&B radio charts, with the video debut seen as a “Carolina Soul” love letter.Social media and TikTok are ablaze with line‑dance videos, echoing Southern Soul’s renewed energy
An exclusive interview on The Sherri Show (May 14) featured 803 Fresh talking about the song’s grassroots rise, including an impromptu dance moment with Robin Roberts, Michael Strahan & Sam Champion on Good Morning America
On June 4, 2025, “Boots On The Ground” topped the Billboard Adult R&B Airplay — a first for a Southern Soul track
South Carolina officially declared May 1 “Boots On The Ground Day” to honor the song’s impact
The South Carolina House passed a resolution on May 6 celebrating the achievement
The moniker “803,” refers to South Carolina’s telephone area code, a badge of pride shared by other regional soul artists like King George
803 Fresh’s “Boots On The Ground” isn’t just a hit—it’s a movement. It’s sparked a social media dance craze, earned official state recognition, and reenergized line‑dancing across trail rides, weddings, and festivals. This isn’t just “new soul”—it’s Carolina Soul in action.
Watch the Official Video
Check out the video that launched this phenomenon—just search YouTube for 803Fresh – Boots On The Ground (Official Music Video), premiered on BET Soul.